What is included in a brand identity package?

Our standard brand identity package includes a primary logo with approved variations (horizontal, stacked, icon-only), a colour palette with Pantone, CMYK, RGB, and HEX values, typography guidelines covering primary and secondary fonts, brand usage guidelines document, and all source files in AI, EPS, PNG, SVG, and PDF formats. Extended packages include business card design, letterhead, email signature, and social media profile and cover templates.

How many revisions do I get?

We include unlimited revisions within reason on all our brand identity projects. Our experience is that most projects are finalised within 2–3 rounds of feedback. We use a structured briefing process at the start to align on direction before any design work begins, which significantly reduces the number of revision rounds needed.

What file formats will I receive at the end?

You will receive your logo and brand assets in all industry-standard formats: AI (Adobe Illustrator source), EPS (vector for print), SVG (scalable vector for web), PNG (transparent background for digital use), PDF (for presentations and documents), and JPEG for general use. All source files are fully editable and fully owned by you upon final payment.

Can you redesign an existing logo or rebrand our company?

Yes — rebranding and logo redesign is a significant part of our design work. We approach it with a structured brand audit first, reviewing your current identity, competitor landscape, target audience, and strategic direction. From there we develop a rebrand strategy and new visual direction. We can modernise an existing logo subtly or deliver a complete brand transformation — whatever best serves your business goals.

Brand Identity

Logo & Brand Design

Memorable brand identities that communicate your values and set you apart.

Brand Identity System

LogoColoursTypography

Matscop

TECHNICAL · DUBAI

Primary

#007A5A

Accent

#00B88A

Dark

#1A2E2A

Light

#F5F9F8

Poppins 900

Body text — 400 weight, 15px

Brand · Strategy · Identity

● Brand Delivered Logo · Style Guide · Print · Digital 5 formats included

Overview

Identity That Leaves a Lasting Impression

We take a strategy-first approach to branding, ensuring every visual decision — from your logo and colour palette to your typography and tone of voice — is rooted in your business goals and speaks directly to your target audience in Dubai and across the GCC. Our deliverables go well beyond a logo file: we create complete brand identity kits, detailed style guides, and full stationery suites that give your business a consistent, professional presence across every touchpoint.

Strategy-first approach anchored to your business goals

Multiple unique logo concepts with unlimited revisions

Complete brand identity kit including colours & typography

Print-ready files in all required formats (AI, EPS, SVG, PNG)

Serving startups, SMEs & enterprises across the UAE

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What We Deliver

Everything You Need to Build Your Brand

Unique Logo Concepts

We develop multiple distinct logo concepts tailored to your industry, values, and target audience — with revisions included until you have a mark you are truly proud of.

Complete Brand Identity Kit

Full visual identity package including primary and secondary logo variations, colour system, typography pairing, icon set, and usage rules delivered in all required file formats.

Brand Style Guide

A comprehensive, beautifully designed PDF guide documenting every brand element — ensuring your team and external partners apply your identity consistently across all materials.

Business Stationery

Professional print-ready designs for business cards, letterheads, email signatures, envelopes, and presentation folders that reinforce your brand at every interaction.

Social Media Kit

Branded templates for Instagram, LinkedIn, Facebook, and Twitter profile images, cover banners, post layouts, and story frames ready to use in Canva or Adobe tools.

Brand Strategy Consulting

Workshop-based sessions to define your brand positioning, messaging pillars, tone of voice, and competitive differentiation before a single design is created.

How We Work

Our Process

Brand Discovery

We start with an in-depth questionnaire and strategy session to understand your business, audience, competitors, and the perception you want your brand to create.

Concept Design

Our designers explore multiple creative directions, presenting distinct logo concepts with accompanying mood boards, colour palettes, and rationale for each approach.

Refinement

Based on your feedback we refine the chosen direction, fine-tuning every detail — proportions, colour values, spacing, and legibility — across multiple rounds until it is perfect.

Final Delivery

We package and deliver all final files — vector source files, web-ready PNGs, print-ready PDFs, the full brand style guide, and all supporting collateral — in an organised handover folder.

Technologies & Tools We Use

Adobe Illustrator Adobe Photoshop Figma InDesign Canva Pro Brandmark

Frequently Asked Questions

Our standard brand identity package includes a primary logo with approved variations (horizontal, stacked, icon-only), a curated colour palette with hex, CMYK, and Pantone codes, a typography pairing system with usage rules, a custom icon or pattern element, and a brand style guide PDF. We also include business card and letterhead designs, an email signature template, and social media profile and cover images. All files are delivered in both vector (AI, EPS, SVG) and raster (PNG, JPEG) formats at print and screen resolutions.

We include unlimited revisions within reason on all our brand identity projects. Our experience is that thorough discovery at the start — understanding your brand vision, preferences, and audience — means our initial concepts are usually well-aligned with your expectations, and most projects are finalised within two or three rounds of feedback. We never rush revisions; your final brand mark must be something you are completely confident in, as it will represent your business for years to come.

You will receive a comprehensive set of files covering every use case. Vector files include AI (Adobe Illustrator source), EPS, and SVG — these are infinitely scalable and suitable for print, signage, and embroidery. Raster files include PNG with transparent background at multiple sizes, JPEG for photography-heavy applications, and print-ready PDF. You will also receive the editable Figma source file. Full ownership and copyright of all final designs is transferred to you upon project completion and final payment.

Yes, rebranding is a significant part of our practice. Whether you need a subtle logo refresh to modernise an outdated mark, or a full strategic rebrand to reposition your business in the Dubai market, we have the experience to guide you through the process. We begin every rebrand with a brand audit — reviewing your current assets, market perception, and competitor landscape — before defining the new direction. We are also sensitive to brand equity you may wish to retain, such as recognisable colours or structural elements.

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How We Work

Flexible Engagement Models

Choose the billing model that fits your project size, timeline, and budget.

Project-Based

Fixed Quote

Best for projects with well-defined requirements, clear scope, and firm deliverables.

Defined scope & deliverables
Milestone-based billing
Fixed total project cost
Daily progress reporting
Suitable for any project size

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Monthly Retainer

Ideal for ongoing development, long-term partnerships, and large-scale projects requiring dedicated capacity.

160 hrs/month dedicated capacity
Flexible working hours
Monthly billing cycle
Daily progress reporting
Money-back guarantee
Priority support & SLA

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Pay-As-You-Go

Hourly

Perfect for small tasks, maintenance, bug fixes, and short-term upgrades where flexibility is key.

No minimum commitment
Flexible working hours
Weekly billing
Daily progress reporting
Ideal for maintenance & fixes

Not sure which model fits your project? Talk to our team — we'll help you decide.

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+971 56 840 9990 Mon – Fri 9 AM – 8 PM

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